Sustainable Agriculture
Our Journey from Farm to Fork
All our poultry is fully traceable from pack on the store shelf, right back to the breeder flock from where the chicks came. Our chicken farmers are part of a number of independent assurance schemes such as Red Tractor Assured Chicken Scheme.
In order to maintain and ensure consumer safety and global food safety and security, we are committed to supporting our farmers, through ongoing training, education and personal development.
We have a dedicated team which visit our farmers to ensure compliance against our high standards, they support our farmers daily ensuring all our chicken is consistently of a high quality to meet our customer requirements.